Investigating the Antecedents of Employee Attitude towards Internet Banking Adoption based on Structural Equation Modeling

Internet banking is recognized as the latest and key technology driven revolution in executing financial transactions in the recent past. Although several prior research projects have focused on the factors affecting attitude towards the adoption of information technology or internet banking or e-banking from customers’ point of view, there was no empirical work which focused on the factors influencing the employees’ attitude towards internet banking adoption. The purpose of this paper is to investigate the antecedents predicting the employees’ attitude towards the adoption of internet banking. This study is basically descriptive in nature. A survey on 192 samples was conducted to collect primary data and collected data were analyzed through Structural Equation Modeling (SEM) to measure the causal relationships between constructs. Results indicate that except personal innovativeness all other predictors namely perceived usefulness, perceived ease of use, facilitating conditions and perceived risk clearly explain the employees’ attitude towards internet banking adoption. Perceived usefulness was found to be the most significant and positive predictor of attitude towards internet banking adoption which was subsequently followed by facilitating conditions and perceived ease of use. As expected, perceived risk was found to be significant negative predictor. This research contributes to the banking industry in a sense that the findings will help policy makers of banking organizations to concentrate on internet banking adoption from employees’ point of view which will result in arranging more training and knowledge sharing programs as well as ensuring timely support services for minimizing risks