Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Chia-Wu Lin, Kai-Yu Wang, Shu-Hao Chang, Jin-An Lin
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Chia-Wu ; Wang, Kai-Yu ; Chang, Shu-Hao ; Lin, Jin-An |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 446-455
|
| Subject: | Community cohesiveness | Information quality | Flow | Brand identification | Brand loyalty | Markenführung | Brand management | Markentreue | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023682