Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Robert E. Hinson, Anne Renner, John Paul B. Kosiba, Ogechi Adeola, Nnamdi O. Madichie, and Michael Nkrumah
| Year of publication: |
2021
|
|---|---|
| Authors: | Hinson, Robert ; Renner, Anne ; Kosiba, John Paul B. ; Adeola, Ogechi ; Madichie, Nnamdi O. ; Nkrumah, Michael Fiifi |
| Published in: |
New frontiers in hospitality and tourism management in Africa. - Cham, Switzerland : Springer, ISBN 978-3-030-70170-3. - 2021, p. 89-106
|
| Subject: | Nation branding | Dialogic principles | Botswana | Media richness theory | Trade and investment | Botsuana | Markenführung | Brand management | Auslandsinvestition | Foreign investment | Website | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-70171-0_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612835