Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Karthik Sridhar; Ram Bezawada; Minakshi Trivedi
| Year of publication: |
2012
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|---|---|
| Authors: | Sridhar, Karthik ; Bezawada, Ram ; Trivedi, Minakshi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 4, p. 668-688
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| Subject: | consumer new product adopting | multicategory models | sources of information | condumer learning | organic poducts | food products marketing | Konsumentenverhalten | Consumer behaviour | Lernende Organisation | Learning organization | Produktentwicklung | New product development | Innovation | Lernprozess | Learning process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009614314