Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Year of publication: |
2011
|
---|---|
Authors: | Hernandez, Monica D. ; Minor, Michael |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 207-217
|
Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Emotion | Produktinformation | Product information | Marketingmanagement | Marketing management |
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