Investigating the effect of brand identity and character on brand loyalty of football team fans
Mohammad Keshtidar, MohammadAli Sahebkaran and Mahdi Talebpour, Maziyar Kalashi
| Year of publication: |
2018
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|---|---|
| Authors: | Keshtidar, Mohammad ; Sahebkaran, MohammadAli ; Talebpour, Mahdi ; Kalashi, Maziyar |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 1/2, p. 105-115
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| Subject: | brand personality | brand identity | brand loyalty | fans | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Fußball | Football | Sportmarketing | Sports marketing | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884677