Investigating the effect of message framing on event attendees' engagement with advertisement promoting food waste reduction practices
Xingyi Zhang, EunHa Jeong, Eric D. Olson, Gabrielle Evans
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Xingyi ; Jeong, EunHa ; Olson, Eric D. ; Evans, Gabrielle |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-10
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| Subject: | Regulatory focus | Attitude | Event attendees | Food waste reduction practices | Other referencing | Perceived intrinsic motives | Self-referencing | Werbewirkung | Advertising effects | Abfallvermeidung | Waste prevention | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293789