Investigating the effect of place quality and word-of-mouth communication on intention to revisit the city of military service
Mohsen Akbari (Department of Management, University of Guilan, Rasht, Iran), Milad Hooshmand Chaijani and Mohammad Reza Taleb Derakhshan (Faculty of Literature and Humanities, University of Guilan, Rasht, Iran)
| Year of publication: |
2015
|
|---|---|
| Authors: | Akbari, Mohsen ; Chaijani, Milad Hooshmand ; Derakhshan, Mohammad Reza Taleb |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 4.2015, 3/4, p. 207-221
|
| Subject: | service quality | tourism trust | satisfaction | word of mouth | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541331