Investigating the effect of status changes in review platforms
Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera
| Year of publication: |
2023
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| Authors: | Tamaddoni, Ali ; Seenivasan, Satheesh ; Pallant, Jason I. ; Skiera, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 189-209
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| Subject: | Online reviews | Status loss | Status rewards | User-generated content | Yelp elite squad | Sozialer Status | Social status | Virales Marketing | Viral marketing | Social Web | Social web | Elite | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281924