Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? : a congruency perspective
Year of publication: |
September 2018
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Authors: | Iyer, Pramod ; Davari, Arezoo ; Mukherjee, Amaradri |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 235-243
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Subject: | Mobile app | Functional value | Hedonic value | Social value | Retail repatronage | Satisfaction towards retailer | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Soziale Werte | Social values |
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