Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Year of publication: |
2018
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Authors: | Hung, Shin-Yuan ; Yu, Annie Pei-I ; Chiu, Yi-Chieh |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 28.2018, 1, p. 9-30
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Subject: | Social commerce | theory of planned behavior | social networks | social exchange theory | Social Web | Social web | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
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