Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Shin-Yuan Hung, Annie Pei-I Yu, and Yi-Chieh Chiu
| Year of publication: |
2018
|
|---|---|
| Authors: | Hung, Shin-Yuan ; Yu, Annie Pei-I ; Chiu, Yi-Chieh |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 28.2018, 1, p. 9-30
|
| Subject: | Social commerce | theory of planned behavior | social networks | social exchange theory | Social Web | Social web | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2018.1407077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809813