Investigating the Impact of Executional Style on Television Commercial Effectiveness
| Year of publication: |
1994
|
|---|---|
| Authors: | Laskey, Henry A. ; Fox, Richard J. ; Crask, Melvin R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 6, p. 9-16
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