Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain, Raouf Ahmad Rather, Ding Hooi Ting
| Year of publication: |
2023
|
|---|---|
| Authors: | Abbasi, Amir Zaib ; Tsiotsou, Rodoula H. ; Khalil Hussain ; Rather, Raouf Ahmad ; Ding Hooi Ting |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-15
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| Subject: | Destination images value | Social media | Consumer engagement | Consumer involvement | eWOM | Ducoffe's model | Elaboration liekelihood model (ELM) | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Online-Marketing | Internet marketing | Markenimage | Brand image | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265687