Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Amalesh Sharma, Alok R. Saboo, & V. Kumar
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Sharma, Amalesh ; Saboo, Alok R. ; Kumar, V. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 66-85
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| Subject: | new product introduction | innovation | process research | event study | firm value | Unternehmenswert | Firm value | Innovation | Pharmaindustrie | Pharmaceutical industry | Ereignisstudie | Event study | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.17.0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912140