Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts
Jeeyeon (Jeannie) Hahm, Asli D. Tasci and Deborah Breiter Terry
| Year of publication: |
August-September 2018
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| Authors: | Hahm, Jeeyeon ; Tasci, Asli D. A. ; Breiter Terry, Deborah |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 6, p. 755-771
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| Subject: | Olympic Games | destination image | country image | mega event image | image formation | sports events | Sportveranstaltung | Sport event | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Markenimage | Brand image | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Firmenimage | Corporate reputation | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1421116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918089