Investigating the mediating effect of eWOM while exploring a higher education institutions
Deepak Kaushal, Anuj
| Year of publication: |
2022
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|---|---|
| Authors: | Kaushal, Deepak ; Anuj |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 28.2022, 2, p. 205-226
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| Subject: | brand image | electronic word of mouth | eWOM | higher education institutions | source credibility | source style | trust | Virales Marketing | Viral marketing | Hochschule | Higher education institution | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Vertrauen | Confidence | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.123272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253170