Investigating the online customer experience : a B2B perspective
Graeme J. McLean
| Year of publication: |
2017
|
|---|---|
| Authors: | McLean, Graeme J. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 657-672
|
| Subject: | Information quality | B2B customer experience | Online customer support | Website credibility | Website | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2016-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774644