Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Fabiënne Rauwers, Hilde A.M. Voorveld & Peter C. Neijens
| Year of publication: |
2018
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|---|---|
| Authors: | Rauwers, Fabiënne ; Voorveld, Hilde ; Neijens, Peter C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 5, p. 806-827
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| Subject: | Magazine ad interactivity | online advertising | digital magazines | in-app analytics | perceived surprise | perceived interactivity | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Printwerbung | Print advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1470918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492589