Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
| Year of publication: |
2013
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 2 (1.4.), p. 114-135
|