Investigating the role of interactive social media and halal brand equity on purchase decision-making : direct and indirect effects
Heru Yulianto, Yohanes Sutomo, Dyah Palupiningtyas and Krisnawati Setyaningrum Nugraheni
| Year of publication: |
2022
|
|---|---|
| Authors: | Yulianto, Heru ; Sutomo, Yohanes ; Palupiningtyas, Dyah ; Setyaningrum Nugraheni, Krisnawati |
| Published in: |
Measuring business excellence. - Bingley : Emerald, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 26.2022, 4, p. 524-540
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| Subject: | Halal brand awareness | Halal brand equity | Halal brand image | Halal brand loyalty | Interactive social media | Purchase decision-making | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Islam | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Lebensmittel | Food | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBE-02-2021-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455013