Investigating the role of reinforcement and environmental factors in balancing the state of apprehension : evidence from India
Bijay Prasad Kushwaha, Vikas Tyagi and Atul Shiva
| Year of publication: |
2021
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|---|---|
| Authors: | Kushwaha, Bijay Prasad ; Tyagi, Vikas ; Shiva, Atul |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 17.2021, 2/3, p. 142-160
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| Subject: | post purchase behaviour | cognitive dissonance | reinforcement factors | environment factors | state of apprehension | Indien | India | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2021.114428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515193