Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III, Wilson K.S. Leung and Hiram Ting
| Year of publication: |
2021
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|---|---|
| Authors: | Cheung, Man Lai ; Pires, Guilherme D. ; Rosenberger, Philip J., III. ; Leung, Wilson Ka-shing ; Hiram Ting |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 118-131
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| Subject: | China | Co-creation | Engagement | Hong Kong | On-going search behavior | Repurchase intention | Social media marketing | Hongkong | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668415