Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Beheruz N. Sethna, Sunil Hazari, Cheryl O'Meara Brown
| Year of publication: |
2021
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| Authors: | Sethna, Beheruz N. ; Hazari, Sunil ; Brown, Cheryl O. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 2, p. 171-195
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| Subject: | value | loyalty | trust | purchase intention | Pinterest | gender differences | social media | Social Web | Social web | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.114246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509421