Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Eugenia Papaioannou, Costas Assimakopoulos and Christos Sarmaniotis, Christos K. Georgiadis
| Year of publication: |
2014
|
|---|---|
| Authors: | Papaioannou, Eugenia ; Assimakopoulos, Costas ; Sarmaniotis, Christos ; Georgiadis, Christos K. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2014, 4, p. 320-338
|
| Subject: | e-CRM features | marketing communication | internet | e-commerce | websites | Greece | Griechenland | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Website | Internet | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349106