Investigation and measurement of effective factors of information technology solutions on customer relationship management with fuzzy logic approach
Sajjad Shokouhyar, Banafsheh Ataafarin and Esmaeil Tavassoli
| Year of publication: |
2017
|
|---|---|
| Authors: | Shokouhyar, Sajjad ; Ataafarin, Benafsheh ; Tavassoli, Esmaeil |
| Published in: |
International journal of intelligent enterprise : IJIE. - Olney, Bucks : Inderscience Publ., ISSN 1745-3232, ZDB-ID 2422756-0. - Vol. 4.2017, 3, p. 243-260
|
| Subject: | information technology | customer relationship management | fuzzy analytical hierarchy process | FAHP | banking services | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Informationstechnik | Information technology | AHP-Verfahren | AHP approach | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011858556