An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Chris Mbah; Alphonso Ogbuehi; Chris Enyinda
| Year of publication: |
2009
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|---|---|
| Authors: | Mbah, Chris ; Ogbuehi, Alphonso ; Enyinda, Chris |
| Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 8.2009, 8, p. 45-51
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894827