An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers : are female shoppers different?
Youssef Chetioui and Laila El Bouzidi
| Year of publication: |
2023
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|---|---|
| Authors: | Chetioui, Youssef ; El Bouzidi, Laila |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 4, p. 406-426
|
| Subject: | Cognitive dissonance | Fear of missing out | Gender | Generation Z | Hedonic shopping motivation | Materialism | Online impulsive buying | Online reviews | Price value | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kognition | Cognition | Geschlecht | Emotion | Einkaufsverhalten | Shopping behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2022-1548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302733