Investigations of sales representatives' valuation of options
Leff Bonney, Christopher R. Plouffe, Michael Brady
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Bonney, Leff ; Plouffe, Christopher R. ; Brady, Michael |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 2, p. 135-150
|
| Subject: | Sales | Salespeople | Strategic decision making | Resources | Territory management | Performance | Customers | Verkaufspersonal | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Absatz |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-014-0412-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453159