Investments in exploitation and exploration capabilities : balance versus focus
Year of publication: |
2014
|
---|---|
Authors: | Sarkees, Matthew ; Hulland, John ; Chatterjee, Rabikar |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 1, p. 7-23
|
Subject: | Marketingmanagement | Marketing management | Investitionsentscheidung | Investment decision | Marktanteil | Market share | Markteintritt | Market entry | Längsschnittanalyse | Longitudinal analysis | Pharmaindustrie | Pharmaceutical industry |
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