Investor Preference Over Different Financial Securities- A Study in Kottayam District

Investors are the persons who are capable of converting the idle funds into useful ideas. Investors always try to find out different investment avenues with different characteristics. Investment can be done either by direct or indirect. The motive of investment is different for different people. At the same time all the people are expecting some kind of normal return from these investments. Now a days a lot of different avenues are available with different features. This study tries to find out the preference of investors towards various financial products. The present study is based both primary data and secondary data. Primary data is collected from 100 people of Kottayam district. Simple average is used for analyzing the data