Investor segmentation : how to improve current techniques by incorporating behavioural finance concepts?
Ronaldo Andrade Deccax and Carlos Heitor Campani
| Year of publication: |
2019
|
|---|---|
| Authors: | Deccax, Ronaldo Andrade ; Campani, Carlos Heitor |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 18.2019, 1, p. 31-48
|
| Subject: | behavioural sciences | investor suitability | financial markets | market segmentation | consumer behaviour | Anlageverhalten | Behavioural finance | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Finanzmarkt | Financial market | Kapitalanlage | Financial investment |
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