Involvement in customer decision process and its effect on market performance
Koray Çandır
| Year of publication: |
2004
|
|---|---|
| Authors: | Çandır, Koray |
| Published in: |
Advances in management research : TUB-ITÜ Workshop 2003, 7 - 10 November 2003, Berlin, Germany ; proceedings. - Berlin : Techn. Univ., ISBN 3-00-013242-2. - 2004, p. 19-33
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | USA | United States | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002460720