Involvement of micro, small and medium entrepreneurs (MSMEs) in takaful in Sri Lanka : an extension of theory of planned behaviour
Year of publication: |
2023
|
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Authors: | Rifas, Abi Huraira ; Asmak Ab Rahman ; Ahmad Hidayat Buang ; Muzalwana Binti Abdul Talib |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 11, p. 2715-2740
|
Subject: | Behavioural intention | MSMEs | Takaful | TPB | Sri Lanka | KMU | SME | Kleinstunternehmen | Micro business | Verbrauchereinstellung | Consumer attitudes | Islamisches Finanzsystem | Islamic finance | Indien | India | Entrepreneurship | Entrepreneurship approach | Unternehmer | Entrepreneurs | Konsumentenverhalten | Consumer behaviour |
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