Involving customers in new service development
eds. Bo Edvardsson ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Edvardsson, Bo (contributor) |
| Publisher: |
London : Imperial College Press |
| Subject: | Unternehmen | Servicepolitik | Innovationsmanagement | Kundenorientierung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 323 S. : graph. Darst. |
|---|---|
| Series: | Series on technology management. - London : Imperial College Press, ISSN 0219-9823. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86094-669-0 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004880468