Involving online community customers in product innovation : the double-edged sword effect
Xuemei Xie, Lijun Wang, Tao Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Xie, Xuemei ; Wang, Lijun ; Zhang, Tao |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 123.2023, p. 1-15
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| Subject: | Online customer involvement | Product innovation performance | Online community affiliation | Xiaomi online community | Social Web | Social web | Produktentwicklung | New product development | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovation | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2022.102687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014478509