IPTV advertising scheduling methods considering advertising repetition effects
Jingqi Jiang, Xinggang Luo, Wei Jiang, and Zhongliang Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Jiang, Jingqi ; Luo, Xinggang ; Jiang, Wei ; Zhang, Zhongliang |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 1585-1597
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| Subject: | Advertising repetition | column generation algorithm | Internet protocol television (IPTV) advertising | targeted advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Internet | Fernsehen | Television | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3334703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405179