Iranian generation Y female market segmentation
Kambiz Heidarzadeh Hanzaee and Sara Aghasibeig
| Year of publication: |
2010
|
|---|---|
| Authors: | Hanzaee, Kambiz Heidarzadeh ; Aghasibeig, Sara |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 1.2010, 2, p. 165-176
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Frauen | Women | Altersgruppe | Age group | Iran |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008689098