Irrationality in consumer behavior and its influence over the advertising messages perception
Jan Pospisil
| Year of publication: |
2010
|
|---|---|
| Authors: | Pospisil, Jan |
| Published in: |
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria. - Vienna : Univ. of Economics and Business, Inst. for Internat. Business, ISBN 978-3-9502045-9-9. - 2010, p. 374-378
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492203