Is a robot barista better than a human barista? : a moderating role of type of service providers
Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young (Jacey) Choe and Heather Markham Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Hwang, Jinsoo ; Kim, Jinkyung Jenny ; Choe, Ja Young ; Kim, Heather Markham |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 6, p. 1035-1050
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| Subject: | robot barista | customer satisfaction | brand identification | brand loyalty | coffee shops | Kundenzufriedenheit | Customer satisfaction | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenführung | Brand management | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231171324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633831