IS ANYBODY LISTENING? The Value of Listening: Heeding the Call of the Snuggie
| Year of publication: |
2010
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|---|---|
| Authors: | Wiesenfeld, David ; Bush, Kristin ; Sikdar, Ronjan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 1, p. 16-21
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