Is car drivers’ response to congestion charging schemes based on the correct perception of price signals?

This paper deals with the question of whether the capability of car drivers to estimate the cost of a new hypothetical, highly differentiated congestion charge influences their decision to change travel behaviour. The analysis makes use of an integrated choice and latent variable model (ICLV) which merges classic choice models with the structural equation approach (SEM) for latent variables. This hybrid model improves the explanatory power considerably compared with a conventional discrete choice model. The results suggest that charge complexity decreases the resistance in considering behavioural changes. Car drivers tend to avoid a travel option where the price is not known beforehand, a phenomenon known as ambiguity avoidance.