Is certification an effective legitimacy strategy for foreign firms in emerging markets?
Year of publication: |
2019
|
---|---|
Authors: | Zhang, Jianhong ; Jiang, Jiangang ; Noorderhaven, Niels G. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 2, p. 252-267
|
Subject: | Certification | Legitimacy | Emerging economies | Multinational corporations | Schwellenländer | Multinationales Unternehmen | Transnational corporation | Legitimität | Standardisierung | Standardization |
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