Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Sojung Kim; Sejung Marina Choi
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Sojung ; Choi, Sejung Marina |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 2, p. 97-114
|
| Subject: | corporate crisis | corporate advertising | crisis type | evaluative tone | Werbung | Advertising | Werbewirkung | Advertising effects | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373184