Is dunning's eclectric framework descriptive or normative?

Lance Eliot Brouthers (University of Texas at San Antonio), Keith D. Brouthers (East London Business School, University of East London), Steve Werner (University of Houston)

Can Dunning's OLI (Ownership, Location, Internalization) framework be used to predict the best performing international entry modes or merely the most commonly selected modes? Using data German and Dutch firms investing in Central and Eastern Europe, we investigate the relationship between Dunning's OLI variables, entry mode selection and managerial satisfaction with firm performance. We found empirical support for Dunning's framework as both a descriptive and a normative model.

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Year of publication:	1999
Authors:	Brouthers, Lance Eliot ; Brouthers, Keith D. ; Werner, Steve
Published in:	Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 30.1999, 4, p. 831-844
Subject:	Internationaler Markteintritt \| International market entry \| Multinationales Unternehmen \| Transnational corporation \| Theorie \| Theory

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	In: Journal of international business studies
Source:	ECONIS - Online Catalogue of the ZBW

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