Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues
Suman Basuroy, S. Abraham Ravid, Richard T. Gretz, B.J. Allen
| Year of publication: |
2020
|
|---|---|
| Authors: | Basuroy, Suman ; Ravid, Simon Abraham ; Gretz, Richard T. ; Allen, B. J. |
| Published in: |
Journal of cultural economics. - New York, NY : Springer Science+Business Media, ISSN 1573-6997, ZDB-ID 1478693-X. - Vol. 44.2020, 1, p. 57-96
|
| Subject: | eWOM volume | eWOM valence | Expert reviews | Movies | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Experten | Experts | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Film | Kino | Movie theatre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10824-019-09350-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226920