Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
| Year of publication: |
2008
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|---|---|
| Authors: | Grayson, Kent ; Johnson, Devon ; Chen, Der-Fa Robert |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 241
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