Is hotel technology a double-edged sword on customer experience? : a mixed-method approach using big data
Year of publication: |
2024
|
---|---|
Authors: | Park, Hyekyung ; Lee, Minwoo ; Back, Ki-Joon ; DeFranco, Agnes |
Subject: | big data analytics | customer satisfaction | hospitality | hotel guest technology | impact asymmetry analysis | lodging | two-factor theory | Big Data | Big data | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry |
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