Is it benefiting me or the environment? : how context nudges green product choices
Megha Bharti, Vivek Suneja
| Year of publication: |
2024
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|---|---|
| Authors: | Bharti, Megha ; Suneja, Vivek |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 6, Art.-No. e13102, p. 1-20
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| Subject: | asymmetric dominance effect | compromise effect | context effects | green benefit association | green consumption | green nudges | green trade-offs | self-construal | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Nudge | Nachhaltigkeit | Sustainability | Umweltschutz | Environmental protection | Umweltpolitik | Environmental policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333750