Is it fun to buy fake products in street vending? : the moderating effect of the predisposition to make rational decision
Sara Pahlevan, Rubén Huertas-García, and Behnoush Kangarlou
| Year of publication: |
2024
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|---|---|
| Authors: | Pahlevan, Sara ; Huertas-García, Rubén ; Kangarlou, Behnoush |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 60-68
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| Subject: | Counterfeit products | Disposition to rationality | Dual system | Economic convenience | Fun dimension | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Ambulanter Handel | Itinerant trade | Rationalität | Rationality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077060